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Award Winners: MPA and Payette Bring the Holiday Spirit

Throughout the year, we’ll be celebrating the masterpieces of marketing that brought home the honors at the 2016 SMPS Boston Awards gala. May you find creative inspiration from these outstanding communications!

MPAAs we count down to our favorite holidays, the last minute deadlines, holiday party planning and endless shopping lists can often bring stress and worry. But, in contrast, the well-designed holiday cards, carefully-messaged holiday emails, and packages of goodies we receive from our colleagues, team-members, and consultants help bring smiles to our faces. Nobody knows this better than Margulies Perruzzi Architects and Payette. These firms were the proud winners of the SMPS Boston 2016 Awards for holiday pieces: Margulies Perruzzi taking first place in the digital holiday piece category and Payette scoring a first place in the print holiday piece. Margulies Perruzzi and Payette each offered a different approach to their holiday pieces, and both were successful in creating a meaningful interaction for their audience and communicating a strong holiday message for recipients.

Margulies Perruzzi crafted a light-hearted, funny video named “Snowbound” that featured their employees celebrating the holidays in the office when they all find themselves stuck there because of a snowstorm, complete with elevator caroling, skiing through the office, and a snowball fight! The video has fun, uplifting music, showcases a time-lapse to give viewers a sense of the celebration as time progresses, and concludes with a warm holiday greeting from all the firm members. Margulies Perruzzi successfully achieved their main goal with the project: to spread holiday cheer and make the audience smile!

PayettePayette’s print holiday submittal offered a more emotional approach to a holiday greeting. They created a book, “Holiday Sketchbook: Remember Sho-Ping Chin” to honor their colleague, friend and long-time Principal, Sho-Ping Chin, FAIA, who passed away in 2015. They used the holiday piece to share their holiday spirit and recognize Sho-Ping’s belief that architecture can be achieved in each project regardless of program, scope or mission. The sketchbook was designed with an embossed pattern on the cover inspired by stonework found in Haiti and featured Sho-Ping’s red pencil sketches on the first page. Clients and colleagues responded by commenting that the sketchbook was a perfect holiday greeting that also elegantly honored Sho-Ping.

Both Margulies Peruzzi and Payettte captured the holiday spirit and the importance of taking a moment to celebrate and remember as we close one year and embark on another.

Here’s wishing everyone at SMPS a very happy holiday and wonderful new year!


Danielle Jackson is the Corporate Marketing Manager for CDM Smith and a member of the SMPS Boston Awards Committee.

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