Celebrate the achievement of your lofty marketing goals by submitting them for an SMPS Boston marketing communications award! Recognize a rising star in the chapter, or someone who is reaching new heights in their career, by nominating them for New Member or Marketing Professional of the Year!
A consistent graphic image applied to your firm’s print and/or digital collateral materials for rebranding or new corporate identity treatment purposes. new or updated brand experience. For rebranding entries submit a before-and-after representative sampling of materials that convey your firm’s corporate identity. For New Identity entries, submit representative sampling of materials that convey your firm’s new corporate identity. Both types of submissions may include logo application such as letterhead, business cards, brochures, newsletters, and note cards. If available, a link to the corporate identity manual or graphics standards should be included.
SPECIAL EVENT MARKETING
A print or digital piece produced for one-time use to promote a special event including but not limited to an anniversary, office opening, dedication, conference or tradeshow participation (including exhibition materials and booth design), or ground breaking.
Please note: Videos entered under Special Event Marketing cannot also be entered under the video category.
Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Platforms can include Facebook, Twitter, LinkedIn, Instagram, blogs, podcasts, apps, and other comparable mediums.
An external website or mobile site that promotes your firm or has been launched by your firm for a specific project.
HOLIDAY PIECE (DIGITAL)
A digital celebratory piece produced for one-time use to promote a generally recognized holiday; examples include a greeting card/video or party invitation.
HOLIDAY PIECE (PRINT)
A print celebratory piece produced for one-time use to promote a generally recognized holiday; examples include a greeting card, party invitation, client appreciation gift, or calendar.
BRAND AWARENESS CAMPAIGN
Comprehensive multi-tactic campaign that takes place over an extended period of time to promote brand awareness of your firm. The campaign must include a combination of tactics and media—print, digital, or multimedia as well as implementation strategies. Submit a marketing plan describing campaign focus and objectives and any collateral pieces and multimedia aspects of the program. If media relations was part of the campaign, please include releases/media kits/features developed and a list of results. Include photographs of any materials.
Print or electronic external marketing collateral. Examples may include a brochure, proposal layout redesign, corporate mailing (print or digital), magazine, report, external newsletter or book/monograph.
INTERNAL COMMUNICATIONS (NEW in 2017)
Any print or digital communications vehicle intended for an employee audience, including but not limited to a recognition program, awards program, newsletter, or communications associated with mergers, acquisitions, or new business-line initiatives.
VIDEO (NEW in 2017)
Any video created for pursuing a project or external communication purposes. Submit Web link to view online or in original format. While judges will view video online, please include 5–10 pages (screenshots) from your video for their reference during deliberation.
Have questions about the categories? Contact Andrea Lalinde at email@example.com.
If your firm is interested in sponsoring the awards gala, please contact Kate Shoss at firstname.lastname@example.org.