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ABX Recap

Living this year’s theme, SMPS Boston made sure to Shake Things Up at ABX, the Northeast’s largest design and construction industry event. As with years past, we partnered with ABX early on to find speakers for the majority of the Show’s marketing and business development sessions. We proudly attracted more speaker session proposals than any previous year and featured speakers from as far at Utah and as close as Boston. We partnered with AGC MA to talk about inclusionary design, sold-out our member staffed Marketing Audits for the first time, celebrated SMPS’ new brand and our ABX volunteers with fresh-off-the-press SMPS Boston t-shirts and were inspired by SMPS Deputy CEO, Tina Myers and Boston Chapter President, Valerie Puchades as they spoke about Business Transformed through Marketing Leadership at the SMPS/ABX Reception.

On the left-hand side of the massive exhibition hall, you could find our SMPS booth. We proudly displayed our new logo which represents the bold, focused, and motivated voice the SMPS brand has recently adopted. Our new logo is more than a new color and friendly font. It represents SMPS’s commitment to become an even more vital tool and resource for all A/E/C companies while strengthening the importance of marketers and business developers as a whole. In order to showcase this new approach, we had Certified Professional Services Marketers (CPSM) provide feedback on visitor’s marketing materials when they stopped by our ABX booth.

One hundred and eight educational sessions were spread out over the two days at ABX. SMPS sponsored five of those sessions, covering a wide variety of marketing and business development topics.

Discover Your Why to Develop Your Personal Brand

  • The only way to differentiate yourself is to understand your why. In order to have meaningful conversations and foster deeper connections, you must honestly portray your personal brand by uncovering the meaning behind your actions,

Identify & Develop Your Future Business Development Leaders

  • With the A/E/C industry becoming increasingly competitive, a firm-wide business development plan is key to success. All firms must focus on building a productive business development culture by identifying future business development talent and creating a professional development plan that will encourage growth and flourishment.

Culture Defining Design: Improving Access and Inclusion

  • Private spaces should foster a safe and inclusive environment, but the reality is quite the opposite. This session delved into the responsibility an owner has to its tenants to provide inclusive private spaces, the requirements of an effective design to deliver a quality space, and the code requirements based on those renovations.

Client Experience as Competitive Marketing Advantage

  • In an increasingly competitive environment, the client experience (CX) has become more and more imperative. A/E/C companies looking to stand out should concentrate on creating and implementing a thought-out, effective CX program in order to impress clients and drive growth.

Strategos – Actions Speak Louder Than Words

  • Social media has taken the world by storm and as marketers, we are constantly faced with different platforms, new algorithms, and changing technology. This session concentrated on building a strategic business development and marketing plan, building an engaging network, and uncovering SEO optimization techniques.

After two incredible days of presenting our new brand, fostering new connections, and learning from experts, we ended the conference with an SMPS reception. Excited guests discussed their favorite sessions, showcased their new wisdom, and questioned their different ideas. After all the raffle prizes were claimed, we raised a glass to a job well done and the promise of ABX 2019.

ArchitectureBoston Expo (ABX) is where over 8,000 architects, design professionals, and builders/contractors gather to explore design trends, discover new technologies, and learn from their peers.



Amanda Alcamo is the Marketing & Communications Specialist in Acentech’s Marketing Department. She is also an SMPS Boston Communications Committee Member and is currently SMPS Boston's Blog Manager.

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