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ABX 2018: Client Experience as Competitive Marketing Advantage

This ABX session is sponsored by SMPS Boston. New this year, SMPS Boston members get member pricing for all ABX sessions! Email us for the discount code.

In this highly competitive environment, forward-thinking firms are realizing that creating an unrivaled client experience (CX) is truly the key to creating genuine differentiation and sustained competitive advantage. A client’s experience is the cumulative impact of every single touch point and interaction they have with a firm. While CX is every employee’s job, creating and implementing an effective CX program doesn’t happen in a vacuum—someone must own the program. And marketing departments are in the best position to “quarterback” the end-to-end customer experience in their firms.

Leveraging real-world examples, this session will help attendees understand how to create a standout CX program for their firm. They’ll gain actionable insights to help make the case for marketing’s ownership of the end-to-end client experience and the steps and tools needed to make it happen.

About the Presenter: 

Tim Asimos
Vice President, Director of Digital Innovation at circle S studio

Tim Asimos is a recognized authority and catalyst for change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from more than 15 years of experience both inside and outside the A/E/C industries. As vice president and director of digital innovation at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, lead generation, account-based marketing and marketing technology. A national speaker and syndicated blogger, his expertise has been featured in numerous industry publications, webinars, programs and at conferences around the country. Tim is a longstanding Society for Marketing Professional Services member and a Certified Professional Services Marketer (CPSM). He’s also a member of the American Marketing Association and is a past president of the Richmond, Virginia chapter.

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