Marketing is not about flash but rather about helping others. In the book Youtility Jay Baer explores the concept that marketing is inherently useful; “If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.” Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Join the Book Club in discussing Baer’s greatest contribution to the field of marketing!
The book is included in registration.
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