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Book Club

Book Club IconMarketing is not about flash but rather about helping others. In the book Youtility Jay Baer explores the concept that marketing is inherently useful; “If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.” Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between img-youtility-bookcompanies and customers.


Join the Book Club in discussing Baer’s greatest contribution to the field of marketing!


The book is included in registration.



Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made within 72 hours of the start time. No refunds will be made for no-shows. Email for substitution or refund requests.


We use PayPal as our payment processor. However, you will have the option to use a credit card or debit card for payment. You do not have to have a PayPal account to register and pay for an event. When checking out you will have to choose PayPal as the payment method. However, on the next screen you’ll see the option to pay with a debit card or credit card.


  • Valerie Conyngham,


  • Alexandra Saccone,

    National Development

  • Kate Beckman,

    VJ Associates of New England

  • lisa Frisbie,

    AGC MA

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