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Career Development Education

Bootcamp—Writing Proposals with Your Whole Brain

What if the content in your proposal spoke to your clients’ different communication preferences and thinking styles? Wouldn’t that be helpful to your reader? Welcome to the power of writing with your whole brain! The Herrmann Brain Dominance Instrument (HBDI®) is the world’s leading thinking-styles assessment tool. HBDI’s Whole Brain theory helps us understand how people prefer to think, process information, and communicate. You can use it to craft a proposal that will help your readers get your message.

This is a highly participatory workshop! First, we’ll lay a solid foundation of Whole Brain® Thinking, complete with some Big Bold Graceworks games to help us experience the concepts. Then, through discussion, individual and small-group exercises, and a workbook-style handout, we’ll dive into how to apply these concepts to writing proposals.


About the Speaker | Judy Straalsund, Director of Gracewriting

Judy Straalsund, Freedom Finder with Graceworks, has served firms ranging from HOK and Skanska to Hewlett Packard and the Portable Sanitation Association (i.e., the “Porta-Potty” folks) for more than 20 years. Providing creative solutions for a variety of programs, Judy is a dynamic combination of experienced presentation coach, corporate trainer, artistic director, and mountaineering guide. She’s a born leader who helps people achieve their best.

Based in Portland, Oregon, Judy also heads up our Gracewriting® Division. A published author and playwright, Judy is a master storyteller who also provides copyediting and quality assurance services for firms like Kodak, Nike, and Intel. To top it off, she’s a trained practitioner of Whole Brain® Thinking and would love to talk with you about writing proposals with your whole brain!

Judy is geeky about everything from prepositions and punctuation to persuasive writing and corporate presentations. She’d love to help you find your inner geek too!


Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email for substitution or refund requests.

We use PayPal as our payment processor. However, you will have the option to use a credit card or debit card for payment. You do not have to have a PayPal account to register and pay for an event. When checking out you will have to choose PayPal as the payment method. However, on the next screen, you’ll see the option to pay with a debit card or credit card.


  • Emily Raymond,

    Sanborn, Head & Associates, Inc.

  • Theresa Palid,


  • Madeline Hansmeyer,

    Maxson Engineering

  • Chris Geipel,

    Maxson Engineering

  • Kerry Duran,


  • Kristin Armitage-Chobot,

    IBI Group

  • Jake Fried,

    Wallace Roberts & Todd, LLC

  • Julia LeBlanc,


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