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Career Development

Rise & Lead: Going Full Frontal – Leveraging Your Brain for Business Success with Emotional Intelligence

Grab your coffee and join us for our new Rise & Lead Series! These bi-monthly morning professional development sessions will be focused on providing information and skills to senior-level marketers; however, all are welcome.

Think about all the information you have regarding what it takes to be a successful executive. Now forget it. That’s right, dump it from your brain. Every day you play a game of mind versus matter in a VUCA environment (volatility, uncertainty, complexity, and ambiguity), on a field of COVID-19 business challenges. You solve many of your problems with routine tasks and not much thought. However, when a more difficult challenge arises, your thinking becomes vulnerable to past brain patterns that can lead you astray. We often leap to solutions that don’t work. We fixate on old mental models that keep us stuck in the past. We overthink the problem, often making it worse. We kill others’ ideas, securing our place in the status quo. Even worse, we keep doing the same thing over and over again, naturally and instinctively.

Then your emotions go haywire. You feel stuck. Helpless. Like you’re going to lose it. You can’t think straight and your decision-making becomes impaired. You’re suffering from a post-pandemic amygdala hijack. When trust is low and emotions are high, you need to go full-frontal to manage your and your team members’ brains.

We need to respond differently. We need to drive our brains and not let our brains drive us, especially our emotional brain. We need to go full frontal.

After attending this session participants will be able to:

  1. Elaborate on how the brain science of emotions drives your behavior under pressure.
  2. Increase your awareness of the situations that put you at risk of having your emotions lead to unskillful behavior and poor decisions.
  3. Explore strategies to exercise the frontal lobes of the brain thus increasing the ability to compete and think differently

About the Speaker:

Jeff Hurt, Chief Epiphany Officer – Empowered Epiphanies

Noted digital engagement, learning, strategic and governance thought leader and consultant, Jeff Hurt, is an expert in applying human behavior and neuroscience to customer experiences. After nine years as executive vice president of education and engagement at Velvet Chainsaw Consulting and more than 20+ years facilitating high-performing, strategic, future-focused experiences, Hurt is now “Empowering Epiphanies” across the globe. Hurt has worked in leadership roles with five associations, five government organizations, and several companies including Meetings Professionals International and Promotional Products Association International, one of the top 50 shows in the industry. He has received numerous awards including the 2011 PCMA Educator of the Year, one of BizBash’s top 2012 Event Innovators, MeetingsNet 2014 Changemaker, and one of 2015’s top 25 most influential people in the meetings industry by Successful Meetings Magazine.

Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email for substitution or refund requests. We use PayPal as our payment processor. However, you will have the option to use a credit card or debit card for payment. You do not have to have a PayPal account to register and pay for an event. When checking out you will have to choose PayPal as the payment method. However, on the next screen, you’ll see the option to pay with a debit card or credit card.


  • Theresa Palid,


  • Shelly Peckham,

    SP Strategic Marketing

  • lisa Frisbie,

    AGC MA

  • Hilary Nieukirk,

    Shawmut Design and Construction

  • Suzanne King,

    Mass. Electric Construction Co.

  • Susan Shelby,

    Rhino PR

  • Pamela Roscoe,


  • Kelly Auld,

    DBVW Architects

  • Sarah Shields Duval,

    Daltile Corp

  • Andrew Beaton,

    CDM Smith

  • Michelle Blakemore,


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