Please join us at an event, hosted by the BSA’s Emerging Professionals Network (EPNet), geared toward AEC industry professionals who face roadblocks when it comes to engaging technical staff in marketing and business development (M&BD) efforts. No matter your role, understanding how you can support M&BD efforts will help your business leaders, your firm, and your own career.
SMPS is joining forces with EPNet to deconstruct notions about who is responsible for marketing and business development and explore how both technical and marketing staff can efficiently elevate their best practices.
Speakers include Jessica Darling, New England Marketing Team Lead at Stantec, and SMPS Member Marsha Miller, Associate at Vanderweil Engineers. Jessica and Marsha will address topics including:
- M&BD Myths: Break down the misconception that business development is solely the responsibility of marketing and senior-level technical leaders.
- Leveraging your M&BD resources: Explore how M&BD collateral and activities can equip technical staff at all levels to better serve clients and preposition a firm for more work.
- Communication: Discuss networking tools and best practices that enable marketing and technical staff to work better together and develop a marketing-minded culture.
Both emerging and mid-level professionals will walk away with a clearer understanding of M&BD functions and actionable strategies to engage in networking, marketing, and business development. Resources used in the presentation will also be made available for future reference. The event is free of charge and hors d’oeuvres and beverages will be served. Please RSVP through the BSA website.