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Career Development

How to Manage Your PR in the “New Normal”

The world has turned upside down since February and AEC businesses everywhere, big and small, are struggling to decide how they should appropriately alter their policies, communicate with their stakeholders, and promote their products and services. Join the team from Matter, a brand elevation agency, for a review of A/E/C best communications practices and new, actionable tips for managing communications during an era of change.

Presenters: Emily Quirk, Account Director and AEC Expert; Melissa Murtagh, Account Manager, and Strategic Advisor; Kat Knox, Senior Account Executive and Media Relations Driver; Heather Pearson, Senior Account Executive, and Media Relations Driver

Visuals: PPT deck which can be shared with members before/after the webinar

Emily Quirk, Account Director
At Matter, Emily leverages her combined 20 years of experience in media and PR to bring about strategic, creative, and results-driven public relations programs for a myriad of clients in industries such as real estate, construction, design and architecture, consumer technology, supply chain, and logistics, startups and manufacturing.


Melissa Murtagh, Account Manager
At Matter, Melissa has gained a wealth of experience leading accounts for consumer brands, non-profits, professional services, higher education, and more! She is the brains behind the strategy and planning for accounts, as well as helping manage crisis communications when necessary.



Kat Knox, Senior Account Executive
At Matter, Kat uses her talents as a passionate storyteller and media strategist, helping global CMOs, top government officials, film studios, best-selling authors, and organizations across a variety of industries drive brand awareness and elevate visibility.


Heather Pearson, Senior Account Executive
Heather started her PR career at Matter and has grown into one of its most effective media relations drivers. She has worked with a wide variety of industries including consumer, law, construction, professional services, nonprofits, and more.




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  • lisa Frisbie,

    AGC MA

  • Anna Luciano,

    Nitsch Engineering, Inc

  • MaKayla Allen,

    Nitsch Engineering, Inc

  • Molly Romano,

    Windover Construction

  • Nicole Pinkham,

    Erland Construction, Inc.

  • Suzanne King,

    Mass. Electric Construction Co.

  • Chuck Raymond, CPSM,

    Weston & Sampson

  • Kim Plourde,

    Weston & Sampson

  • Chris O'Brien,

    Weston & Sampson

  • Bernadette Butterfield,

    Groom Construction Co., Inc.

  • Amanda McCrea,


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