Get your marketing skills into tip-top shape! This full-day event will motivate you to grow professionally and personally. Don’t miss this opportunity to build your marketing muscles alongside a strong network of AEC mentors and friends.
This annual SMPS Boston event is designed to help beginner and intermediate level marketers up their game through various educational sessions from experts in the field, lunchtime conversations with colleagues, and inspiring keynote speaker, Katie Martell. Katie will share with us her B2B marketing expertise in how to cure the “curse of the consideration set.” Following Katie’s keynote, our seasoned session leaders will offer their expertise.
Note: Senior level marketers are welcome to join workshop attendees for the keynote address at the special price listed.
The Curse of the Consideration Set
Professional services is a competitive space—to say the least. In her keynote address, “unapologetic marketing truth-teller,” Katie Martell, will share common missteps made by well-intentioned marketing teams, reveal how leading brands position themselves in a new light, and help you differentiate, break through the noise, earn trust, and drive growth.
Katie is an independent voice in the marketing community. She advises high-growth brands as a consultant, with experience including CMO and co-founder of Cintell and Director of Buzz at NetProspex (a D&B company). Katie is a frequent speaker and emcee at conferences including TEDx, INBOUND, and Marketing Profs, and serves as the Co-Executive Director of Boston Content, the city’s largest community of content professionals.
Jen Hebblethwaite – Senior Vice President, Graceworks
Writing Champions: Graceful Editing and Proofreading
Jen Hebblethwaite is a Senior VP and Champion of All Things Grace and heads up Graceworks’ Atlanta office. She is foremost a compassionate coach and trainer, but as a rogue academic, Jen also leads the Gracewriting® program, where she gets excited about things like semantics and semicolons. In her session, Jen will take a look at the basics of editing and proofreading and how to undertake that process with a little (or a lot) of grace.
Valerie Puchades, CPSM – SMPS Boston President / Director of Marketing, GUND Partnership
Networking for Introverts
Valerie Puchades used the power of chocolate to take her from introvert to SMPS Boston Chapter President.
In her roles at GUND Partnership and with SMPS, she uses her background in strategic planning, marketing, and operations to help set direction and identify opportunities to tell stories through traditional and digital media. In her session, Valerie will help hone attendees’ skills as networkers. From basic etiquette – like knowing where to put your nametag – to learning how to engage others in meaningful conversations. Designed from the experience of an introvert, you’ll learn how to break out of your comfort zone and start networking with ease.
Lauren Dewey, Senior Marketing Manager, National Development
Digital Door to Door: Social Media as a Brand Builder and Outreach Tool
Lauren Dewey is the Senior Marketing Manager for National Development where she oversees the firm’s residential portfolio, ND Communities. She leads all marketing strategy including brand management, SEO, SEM, social media strategy, and lead generation. Having started her career in sales, Lauren is passionate about bridging the gap between the expertise of customer-facing teams and the use of proven marketing strategy to improve sales, retention, and customer experience. In her session, Lauren will help attendees learn the formula for social media success by creating a digital dialogue between your business and your target audience. Whether your team is just getting started with social media or looking to get better results, this session will leave you with the tools for successful social media marketing campaigns.
Jenessa Durrani, Owner & Creative Director, Celebrate
Understanding Your DISC Profile for Relationship Building
Along with leading her booming corporate event planning company, Celebrate, Jenessa works closely with individuals and companies to help them to hone their interpersonal communication and align their work to their values through assessments, coaching, facilitation, and workshops. In this interactive session, Jenessa will show us that by knowing your strengths and challenges and those of others, you can learn to effectively adapt your communication and behavior to achieve greater success. Each participant will review their behavior style to help them understand how they can leverage knowledge to build relationships.
Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made within 72 hours of the start time. No refunds will be made for no-shows. Email firstname.lastname@example.org for substitution or refund requests.
We use PayPal as our payment processor. However, you will have the option to use a credit card or debit card for payment. You do not have to have a PayPal account to register and pay for an event. When checking out you will have to choose PayPal as the payment method. However, on the next screen you’ll see the option to pay with a debit card or credit card.