A/E/C marketing has a fuzzy career path. Without careful planning and intentional action, marketers can start to feel stale, or separated from their firm’s mission. Join speaker, Joanna Hoffschneider, to reinvigorate your drive and purpose within your role as a marketer. In this collaborative workshop, Joanna will provide insight and spark discussion among attendees in a casual atmosphere to reflect on personal successes and challenges. By building this knowledge, you will develop concrete steps for career success and greater professional satisfaction.
In a time when side-hustles are growing, and career turnover is rapid, there is fulfillment in building a strong, mutually-beneficial marketer/employer relationship. This workshop will share best practices for building a long-term, successful marketing career with the same employer.
Tools and engagement exercises will be provided, as well as prompts for sharing and leveraging your own experiences.
Topics will include:
- Differentiating yourself in the industry
- Creating a mindset of continuous learning
- Leveraging professional associations and philanthropy
- Moving from planning to action
After this session, attendees will be able to:
- Specifically identify areas of satisfaction and frustration in their roles, and understand tactics to leverage and mitigate them, respectively.
- Create a strategy to align areas of interest and focus with employer priorities.
- Use specific prompts and skills for ongoing learning, including sharing information with their teams.
Joanna Hoffschneider, ALEP, leads Resolute Consulting LLC, combining her first career in teaching and training with her second in marketing and business development for the built environment. Joanna has always enjoyed bringing order and focus to the business world around her, providing a space for people to leverage their strengths and expertise. Her first day at work in the A/E/C industry was an SMPS National Conference, and she credits her SMPS engagement with contributing significantly to her career success.
Joanna has built a reputation for incisive analysis and respectful candor, listening through the signal for the noise and helping her clients make meaningful change. Through Resolute Consulting, she provides strategic support, professional development, and facilitation services for individuals, businesses and nonprofits. An expat-Brit who grew up in the Far East, Joanna’s multi-cultural point of view and natural curiosity allow her to make connections and provide perspective that create meaningful “aha!” moments.
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