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Rise and Lead: Social Media for Managers

Social media is an ever-evolving marketing tool that has become one of the most important communication channels in recent years. Amy Golden, Co-Owner of Seattle-based communications firm Paxson Fay, will share new developments and trends in social media to help marketers in architecture and design succeed on key industry platforms. Amy will explain how to develop a content strategy, share helpful tools to create your own custom content, and discuss how to best measure your results and efforts.



Speaker Bio:

Amy is the Co-owner of Paxson Fay, a Seattle-based marketing and communications firm specializing in architecture, design, and art. After five years of working in advertising in New York and Los Angeles, Amy returned to her hometown of Seattle in 2015 to pursue an MBA and launch Paxson Fay with co-owner, Tessa Franchini. Paxson Fay provides public relations, social media, direct marketing, and advertising services to architecture firms, product manufacturers, and designers across North America. Paxson Fay’s clients regularly appear in notable publications including New York Times, Architectural Record, Architect’s Newspaper, Dwell, Dezeen, Interior Design, Metropolis, and more.


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  • Allison Flood,

    Greenman-Pedersen Inc. (GPI)

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