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Career Development

Rise and Lead: Adapting to the “New Normal” in 2021 with Agile Marketing

2020 was a year of (don’t say it!) unprecedented change! Before the 1st quarter had even wrapped, marketing plans, revenue forecasts, and business strategies were largely rendered obsolete. Marketing leaders scrambled to respond appropriately (and effectively) to the global pandemic and the ensuing economic fallout. While agile marketing—an iterative approach inspired by software developers—has long had its proponents, the uncertainty of the future and the volatility of the economy in a post-COVID-19 world is pushing marketers in virtually every industry to take a hard look at the benefits of adopting an agile approach.

In this session, we’ll take a closer look at the “what” and “why” of agile marketing. We’ll explore fundamental ways that A/E/C marketing leaders can leverage the power of an agile marketing approach to make their efforts more sustainable and effective in an ever-shifting economy.

Learning Objectives:

  • Attendees will understand what agile marketing is and why it’s beneficial
  • Attendees will learn how to bring an agile mindset to their marketing planning
  • Attendees will identify essential agile methods for ensuring sustainable success

 

About the Presenter: Tim Asimos

Tim Asimos is a catalyst for disruptive change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from nearly 20 years of experience both inside and outside the industry. As Partner and Director of Digital & Growth at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, digital marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM).

Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email smpsboston@smpsboston.org for substitution or refund requests.

We use PayPal as our payment processor. However, you will have the option to use a credit card or debit card for payment. You do not have to have a PayPal account to register and pay for an event. When checking out you will have to choose PayPal as the payment method. However, on the next screen you’ll see the option to pay with a debit card or credit card.

Attendees:

  • lisa Frisbie,

    AGC MA

  • Hilary Nieukirk,

    Shawmut Design and Construction

  • Stephanie Coombs,

    Weston & Sampson

  • Brittany Unis,

    Elkus Manfredi Architects

  • Jenelle Pierce,

    Dawood Engineering, Inc.

  • KIRSTEN PAPAGNI,

    Columbia Construction

  • Michelle Blakemore,

    Analogue Studio

  • Abigail Iorio,

    HLB Lighting Design

  • Chuck Raymond, CPSM,

    Weston & Sampson

  • Kristie Norris,

    GPI

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