2020 was a year of (don’t say it!) unprecedented change! Before the 1st quarter had even wrapped, marketing plans, revenue forecasts, and business strategies were largely rendered obsolete. Marketing leaders scrambled to respond appropriately (and effectively) to the global pandemic and the ensuing economic fallout. While agile marketing—an iterative approach inspired by software developers—has long had its proponents, the uncertainty of the future and the volatility of the economy in a post-COVID-19 world is pushing marketers in virtually every industry to take a hard look at the benefits of adopting an agile approach.
In this session, we’ll take a closer look at the “what” and “why” of agile marketing. We’ll explore fundamental ways that A/E/C marketing leaders can leverage the power of an agile marketing approach to make their efforts more sustainable and effective in an ever-shifting economy.
- Attendees will understand what agile marketing is and why it’s beneficial
- Attendees will learn how to bring an agile mindset to their marketing planning
- Attendees will identify essential agile methods for ensuring sustainable success
About the Presenter: Tim Asimos
Tim Asimos is a catalyst for disruptive change in A/E/C marketing, providing keen insights on modern marketing principles and an uncommon perspective gleaned from nearly 20 years of experience both inside and outside the industry. As Partner and Director of Digital & Growth at circle S studio, Tim leads the marketing agency’s development of innovative strategies in website development, content marketing, digital marketing and marketing technology. A national speaker and syndicated blogger, Tim’s expertise has been featured in numerous industry publications, webinars, programs and conferences around the country. Tim is a longstanding SMPS member and a Certified Professional Services Marketer (CPSM).
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