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Rising Above the Noise: The Power of Brand in CRE

SMPS Boston is proud to co-sponsor this event with NAIOP, allowing our members to attend at member pricing!


Branding allows companies, buildings, developments and even individuals to stand out in a crowded market. Brand awareness has moved beyond just signage and corporate colors – it should elicit an emotional response and drive behaviors, leading to recognition, trust, and differentiation. In short, branding allows a customer to relate to an object at a human level.

Join NAIOP to learn how your company’s brand, product, and services can rise above the noise. Speakers will highlight pioneering brand strategies and technologies that play a major role in making the commercial real estate the dynamic industry that it is today. Join us as we learn how new ideas and trends in branding, marketing, digital media, and technology drive decision making, deals, project development, and revenue throughout not only the real estate but the architectural, engineering, and construction industry as well.

3:30 – 3:40 pm Introduction and Moderator
Andi Simpson, VP Marketing, Federal Realty Investment Trust

3:40 – 4:10 pm Road to Recognition: Brand Building in the Age of Distraction
Seth Price, Bestselling Author/Founder Placester
Registration includes Seth’s new book THE ROAD TO RECOGNITION

4:10 – 4:40 pm Case Study:  World Trade Mixed Used Development 
Michael McNaughton, SVP Development, Westfield

4:40 – 5:00 pm Open Forum with Panelists and Attendees 
Andi Simpson, VP Marketing, Federal Realty Investment Trust

Registration: 3:00 – 3:30 pm
Program: 3:30 – 5:00 pm
Cocktails and Networking: 5:00 – 6:00 pm

Event ticket includes one drink ticket per registered attendee and a copy of  Seth’s new book, The Road to Recognitions.

SMPS Members, use discount code SMPS17 when registering for the event on NAIOP’s website

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