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Videography 101: Creating Engaging Content for Your Brand

With the demand for interactive content, the popularity for video marketing has skyrocketed over the past few years. Alex Enman, Creative Director for Bottle Tree Pictures, will teach the SMPS community how to create and produce their own videos in a full-day seminar. The day will consist of three segments: Pre-Production, Production, and Post-Production to give a well-rounded education.

Pre-Production will focus on idea generation; how to create plans, shotlists, and storyboards; what is involved from a producer level; and how to interact with outside vendors (if the videography is outsourced).

Production will introduce marketers to different levels of cameras (from smartphones to professional production-quality), lighting and audio basics, organizing footage, and liaising with talent. Attendees will get hands-on experience with three models of professional cameras.

In Post-Production, Alex will lead attendees through the basics of Adobe Premiere Pro, providing an overview of editing footage and best-practices for exporting your video to different platforms. (For a fully hands-on experience, marketers are encouraged to bring their own laptops loaded with Adobe Premiere Pro, though not required.) Lunch will be provided.





Alex Enman, Creative Director and Co-Founder of Bottle Tree Pictures, has worked in the video industry for over ten years, getting his start as an editor and colorist. Since then, he’s done everything from camera engineering, live directing, concert videography, project consulting, and set design. He has been instructing for the last 6 years, giving seminars and workshops to universities, conferences, and industry professionals throughout New England and NYC. Alex was a featured speaker at the Mass Media Expo 2016, various Women in Film workshops, and has been featured as a special presenter for SMPTE (Society for Motion Picture and Television Engineers). He commonly works one-on-one with camera operators and video teams and has had the pleasure of working alongside many talented technicians in the ever-growing Boston Film Industry.



Cancellation Policy: If you can no longer attend an event, we encourage you to find a substitution; substitutions are welcome at any time. Full refunds will be granted if cancellation is made 72 hours before the event’s start time. No refunds will be made for no-shows. Email for substitution or refund requests.

We use PayPal as our payment processor. However, you will have the option to use a credit card or debit card for payment. You do not have to have a PayPal account to register and pay for an event. When checking out you will have to choose PayPal as the payment method. However, on the next screen you’ll see the option to pay with a debit card or credit card.


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