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Virtual Book Club: Start with Why

Not enough time to attend an in-person SMPS book club? Feeling too much pressure to remember everything you read? Join the SMPS Boston Education Committee on Slack for this virtual book club!

Sign up to “attend” our book club on Start with Why by Simon Sinek, and SMPS will mail you a copy of the book and invite you to our #bookclub Slack channel. The committee will then host a live discussion of the book via Slack the week of November 26. Respond to the discussion questions, share your thoughts on the book, or pose your own questions on how to jump-start your creative brain for a more productive and successful career.

Bonus Engagement! Up for learning a bit more about “Start with Why?” Join us at ABX on November 28 as Jen Newman presents “Discover Your Why to Develop Your Personal Brand.” Jen will help you develop your own “Why” statement and give strategies on how to convey it in your professional circle. More details on this session are available on this SMPS Event Page, or sign up for the session on the ABX Website!

Excerpted from the Amazon review: In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on Start with Why — the third most popular TED video of all time. 

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

Start with Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.


  • MaKayla Allen,

    Nitsch Engineering

  • Kristin Armitage,

    Elkus Manfredi Architects

  • Suzanne King,

    Mass. Electric Construction Co.

  • Valerie Puchades,

    GUND Partnership

  • Elisabeth Ambler,

    Group One Partners

  • Anna Luciano,

    Nitsch Engineering, Inc.

  • Pia Cardinali,

    CRJA-IBI Group

  • Amy Collins,

    Gannett Fleming

  • Cathleen Martin,

    Structure Tone

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