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Upcoming Events

Education

Mon., November 26, 2018

Event Start: Nov. 26; Event End: Nov. 28

Not enough time to attend an in-person SMPS book club? Feeling too much pressure to remember everything you read? Join the SMPS Boston Education Committee on Slack for this virtual book club!

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Conferences

Conferences

SMPS Boston at ABX

Wed., November 28, 2018

Nov. 28 - 29

Location:

It’s time to Shake Things Up with SMPS Boston and ABX! We have lots of ways you can interact with SMPS Boston at ABX. Attend a workshop led by some of our industry’s leading voices. Receive feedback on your marketing materials from a Certified Professional Services Marketer (CPSM). Raise a glass at the SMPS Reception. Fall into the SMPS Boston booth for some tasty fall treats.

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Conferences

Wed., November 28, 2018

11:00 - 12:30 PM

Location:

A personal brand gives you the ability to stand out in a sea of similar people. Your brand is your reputation. It’s your calling card. It’s what you’re known for and how people experience you. It’s about bringing who you are to what you do and how you do it. This session will take you through the key insights into how sharing your WHY connects people at a deeper level and will take you through exercises to develop your personal WHY and create your WHY driven elevator pitch.

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Conferences

Wed., November 28, 2018

1:30 - 3:00 PM

Location:

With the landscape becoming increasingly competitive for A/E/C and environmental consulting firms, the importance of institutionalizing a firm-wide business development is paramount to the long-term success of your firm. Relying on a few key “rainmakers” puts your firm at risk. And the inability to tap and develop future business development leaders all too often results in departure of key talent—to other firms and other industries.

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Conferences

Wed., November 28, 2018

6:00 PM - 7:30 PM

Location:

This interdisciplinary panel will examine and define the challenges of changing cultural norms as it pertains to privacy, comfort and safety in public spaces, such as restrooms and locker rooms. Shared spaces that typically command a certain level of privacy need to be rethought in order to be more inclusive.

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Conferences

Thu., November 29, 2018

11:00 AM - 12:30 PM

Location:

Practical strategic approaches with marketing data involves more than visualization or applying the latest MarTech tool. Relationship building, intuition, domain knowledge, and reasonable approximations can mean the difference between a successful campaign and a catastrophic failure. We’ll dive into best practices extracted from solving real marketing/BD problems like: turning strategic plans into actions, recalculating mid-trip, expanding social networks organically, turning problems into solutions, working backwards, and testing SEO advertising while contributing to society.

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Conferences

Thu., November 29, 2018

3:30 PM - 5:00 PM

Location:

In this highly competitive environment, forward-thinking firms are realizing that creating an unrivaled client experience (CX) is truly the key to creating genuine differentiation and sustained competitive advantage. A client’s experience is the cumulative impact of every single touch point and interaction they have with a firm. While CX is every employee’s job, creating and implementing an effective CX program doesn’t happen in a vacuum—someone must own the program. And marketing departments are in the best position to “quarterback” the end-to-end customer experience in their firms.

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Networking

Networking Other

SMPS Reception at ABX

Thu., November 29, 2018

Registration: 6:00PM Event Start: 6:00PM Event End: 8:00PM

Location:

Join us for the SMPS Reception at ABX to find out about SMPS and network with marketing professionals.

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Distinguished Speaker

Distinguished Speaker Education Networking

Rebuilding for the Future: Trends in K-12 Design & Construction

Thu., December 6, 2018

7:30 AM - 9:30 AM

Location:

What will K-12 schools look like in the future? Join us for a lively, engaging panel discussion on design trends that promote learning, wellness, sustainability, and community safety. Our panelists will share new projects currently in development, team collaboration, and project delivery processes.

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Career Development

Wed., January 23, 2019

Registration: 12:45PM Event Start: 1:00PM Event End: 5:00PM

Location:

Take your proposal-writing to the next level with this half-day workshop! Matt Handal will walk you through his three-step formula for proposal-writing success and help you leverage science-backed tactics to get into your clients’ heads.

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