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Favorite Five: Marketing Tips from Amy Poehler and Louis C.K.

This month, my Favorite Five includes some marketing insights from two of the funniest people ever to hail from the Boston area — Amy Poehler and Louis C.K.

#1. “How to Command the Room as the Keynote Speaker” by Joyce Newman

Coming off the Architecture Boston Expo last week, I’m sure everyone saw countless presentations and heard multiple speakers…some great, some not so much. In this post, Joyce Newman discusses subtle techniques that will make a significant difference the next time YOU have to present.

#2. “10 Positive Affirmations to Improve Any Week” by Kevin Daum

I’m writing this post on a Monday — no better time to set your attitude for the week than the very beginning!

#3. “Why Your Brain Loves Good Storytelling” by Paul J. Zak

“When you want to motivate, persuade, or be remembered, start with a story of human struggle and eventual triumph. It will capture people’s hearts – by first attracting their brains.” In presentations or on paper, I believe being authentic and relatable always wins. And what better way is there to connect than through a compelling story?

#4. ‘Yes Please’ to career advice from Amy Poehler by Jade Nunes

A different perspective on career success from Amy Poehler: “Your career and your passion don’t always match up.” Ms. Poehler advises that wanting to be a boss for the sake of being a boss should not be your sole intention. Success should depend on other measurements as well, such as really loving what you do.

#5. The Louis C.K. Guide to Online Marketing by Jack Marshall

Louis C.K., the comedian, is apparently a marketing genius as well. This article distills the lessons we can learn from his unique approach to marketing his own theater tour. Emulate Louis by respecting your customers, taking risks and keeping it real.

Elena Lelchuk


Elena Lelchuk is a Construction Customer Marketing Manager at Autodesk. She develops and oversees construction-centric engagement programs for Autodesk Construction Solutions. Elena is the Director of Communications for SMPS Boston.

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