Favorite Five / April 21, 2021
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I’ve been pretty fascinated by social media this past month and wanted to delve into some interesting news/tips for my Favorite Five.
“Eyeballs didn’t equal engagement” is a great takeaway from this article. When we think about how we incorporate social media into our marketing plans, we have to think about how to engage our audiences beyond likes. You need to build the whole brand to encourage long-term loyalty and this is done through engagement. From the research conducted, “When it [a firm’s social media] uses what we call ‘brand-personality’ content–essentially, when it talks to users in ways that simulate a human being–it gets lots of engagement.”
Instagram sees user post over 95 million photos each day. To make your posts stand out, check out the current trends that will catch your audience’s eye.
If you utilize Facebook Stories, new features are coming out include the ability to insert links and mention others to boost your engagement or drive traffic to your website.
I’ve thought how Podcasting could be the future of thought leadership, and now there’s an even easier way to incorporate it. Spotify purchased a Swedish online music collaboration start up in 2017 and through it will make tools available for podcasters to tell their stories. The software will allow users to us multiple voices for interviews or conversations, has features for transcription, and even helps publish the show.
Even if you haven’t broken into video marketing, you now have the ability to get in front of those users through YouTube with still image ads.