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Presidential Thoughts: SMPS Boston’s 2018-2021 Strategic Plan

It’s likely you or your managers have spent the past few months in meetings analyzing and learning from 2018 efforts, plotting your firm’s strategy for 2019 and developing a budget. It’s no surprise firms that plan tend to outperform firms that don’t. It’s an important practice and a firm’s marketers are a great resource to lead the process and guide firm leadership by developing a sound strategic plan and yearly operational plan.

Because the professionals that make-up SMPS Boston know the importance of planning, we also start each program year with a plan to guide us. Before our program year starts on September 1, the incoming board and other chapter leaders come together over the summer, to learn from the past and develop a plan for the future. Every three years that planning effort includes developing a new strategic plan to lay the groundwork for what we would like to see our chapter achieve for its members.

SMPS Boston has been remiss in one thing: we have never shared our strategic plan outside of the Chapter leadership. Last year SMPS (headquarters) laid the groundwork for transparency and shared the Society’s new strategic plan. This year, the Boston chapter is shaking things up and we too are sharing our strategic plan with all of you, our members.

Boston’s 2018-2021 Strategic Plan builds on the Society’s strategic plan and outlines three key goals.

  1. Grow the Numbers
  2. Increase Member Value
  3. Cultivate Leaders

Grow the Numbers: SMPS Boston is one of the largest SMPS chapters and we are committed to maintaining and growing our membership. But there are other numbers we would like to grow too. Our Chapter would like to help more of our members achieve certification through the CPSM program and see more members earn national recognition by becoming a Society Fellow. We continue to offer scholarships to members to cover the cost of certification and this year we introduced a scholarship to cover the fee to apply to become a Society Fellow.

Increase Member Value: If there is no value to our members then there is no SMPS Boston. Each year we look for new ways to give back to our members. We have awarded scholarships to cover the registration cost to attend the SMPS Northeast Regional Conference (NERC) and to attend Build Business, and will continue to do so in the coming years. This year we are launching a member anniversary recognition program as another way to give back to members. Keep an eye on your mailbox if you are celebrating your 1, 5, 10, 15 or 20 year anniversary with SMPS this year.

Cultivate Leaders: It is important that SMPS Boston grows with its members. That means equally meeting the needs of our newest members that are early in their careers to meeting the needs of our more experienced members that are accomplished firm leaders. Providing thought-provoking content and networking opportunities for our most senior members is an area that SMPS has struggled with over the years and it is time to dedicate the resources to figure out how to better serve this important constituency. SMPS is tackling it at the national level through the introduction of its Pinnacle Conference and the Boston chapter is looking for ways to add more value at the chapter level.

Please take a moment to read the Boston chapter’s 2018-2021 Strategic Plan. Its easily-digestible one-page format illustrates exactly what we would like to accomplish in the next three years. This plan would be nothing without the support of the many dedicated volunteers and corporate sponsors that keep our Chapter running. Send me your thoughts and ideas to help us realize our plan, and consider joining a committee to help us execute all of these important initiatives. Here’s to a well planned and fruitful 2019 for all of you.

Valerie Puchades, CPSM


Valerie Puchades, CPSM served as SMPS Boston Chapter President for the 2018/2019 program year and is Director of Marketing at GUND Partnership.

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