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Neoscape/Boston, MA

Director of Marketing

The Position

The director of marketing is responsible for leading the marketing team and creating a comprehensive marketing, communications and public relations program that will support Neoscape’s goals and enhance its position within the marketplace, while partnering with sales and business development teams to drive revenue generation and new client acquisition. This position works closely with other firm leaders to create compelling media, communicate our brand identity and the studio’s values, highlight recently completed projects through multiple media channels, and coordinate continuous improvement of firm-wide marketing materials.

Qualifications

-Minimum 8+ years of experience leading marketing programs for an A/E/C firm or creative agency including supervisory experience and an ability to mentor, inspire, and motivate marketing team
-Highly proficient with Adobe Creative Suite and Keynote for Mac
-Excellent written and verbal communication skills
-Excellent planning and organization skills with attention to detail
-Ability to work under pressure and handle multiple deadlines; superior problem-solving skills
-Understanding of concepts, practices, and procedures in the design profession
-Understanding of marketing within the architectural and real estate communities
-Ability to build and sustain momentum, keeping an eye on the big picture while managing details, and inspiring collaboration and performance to get things done
-You have strong writing skills, and if you weren’t in marketing you’d be an author or journalist
-You love all things digital and are able to adopt new technologies and new ways to spread your message and engage your customers
-BS/BA in marketing, communications, English, journalism, design, or business is preferred

Responsibilities

-Design, develop, and implement marketing programs to support sales and marketing objectives and enhance Neoscape’s brand equity
-Manage Neoscape’s public relations and corporate communications to maximize media visibility and brand awareness
-Responsible for editorial direction, design, production and distribution of all organization publications–including website, proposals, presentations, film reels, e-blasts, digital brochures, etc.– to maximize brand awareness, customer acquisition and retention
-Develop short- and long-term plans and budgets for the marketing program, including communications and public relations, monitor progress, assure adherence and evaluate performance
-Oversee preparation of proposals and presentations to ensure Neoscape’s qualifications and experience are highlighted in a manner that best responds to client challenges and align with the firm’s overall brand
-Work with the digital team to formulate digital strategy for Neoscape to be implemented by digital team, and track and monitor campaign results
-Meet regularly with principals to identify goals and areas of focus, ensuring marketing activities remain aligned with overall strategy
-Develop and implement strategies for thought leadership programs by isolating critical insights from the studio’s knowledge base and translating those insights into high quality content that is valuable to Neoscape clients
-Act as the internal project manager for maintaining and updating the Neoscape website
-Oversee, mentor, and guide marketing support staff and act as an effective advocate for team members
-Foster the strategic growth of the studio’s portfolio by identifying and pursuing new opportunities to grow the business, such as key partnerships and exploration of new channels
-Attend industry events and support business development efforts as required

We Offer

-A competitive compensation and benefits package including 401k with the potential for profit sharing contributions
-Health insurance with a 65% employer-paid premium
-Unlimited vacation
-WFH policy, summer Fridays
-Transit subsidy
-A kitchen stocked with beer, wine and snacks
-Cold brew and rotating craft beer on tap
-Epic parties with bonfires, photo booths and indoor petting zoos (we have the pics to prove it)
-80+ unique personalities with a broad range of creative talents across three studios

Join Our Crew

Think you have what it takes to join the ranks of our talented crew? Email us your résumé and cover letter to marketingdirector@neoscape.com. Must be eligible to work in the US.

Visit Neoscape online at http://www.neoscape.com