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SunSetter Products LP/Malden, MA

Media Planner

SunSetter’s Media Planner will be the lead person in the day-to day media planning and execution of SunSetter’s advertising program which includes TV, Print, and Digital efforts.

Job Responsibilities:

Responsible for all aspects of media plan and execution, including but not limited to:

  • Building the advertising plan schedules
  • Annual budgeting
  • Negotiating rates
  • Execution of Insertion Orders
  • Using the MAC to create, code and deliver print ads to publications in proper specs
  • Invoice review and submission for payment approval
  • Tracking results
  • Create results reports and analyze results
  • Cash TV planning including weekly meetings, monthly and annual budgeting, new station review and reporting
  • Print advertising planning, negotiation, tracking, coding, creative decision making and analysis
  • Work with digital agency to manage and optimize digital search efforts
  • Media reporting and analysis using SunSetter’s internal software
  • Manage and maintain SunSetter’s Facebook presence
  • Cultivate and maintain relationships with outside vendors and be primary person of contact for any and all needs
  • Work closely with internal departments to collaborate on projects across multiple platforms
  • Assign and maintain tracking codes for SunSetter’s CRM system
  • Present advertising plan at annual call center trainings or other trainings as needed


  • 3 – 6 years of media planning or advertising experience
  • Bachelors Degree is required – Marketing Major preferred
  • Planning experience in print, TV and digital. Direct response experience a plus
  • Strong communication skills
  • Advanced Excel skills required
  • Proficiency in Adobe creative suite a plus
  • Strong analytical and problem-solving skills
  • Is well organized, detail oriented and demands accuracy

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