Member Spotlights / June 26, 2020
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SMPS Boston is committed to providing extreme value to our members. Our Member Spotlight Blog serves as a platform to welcome New Members to SMPS Boston and highlight our established members within the A/E/C community. March’s Member Spotlights include Sarah Laliberte, Brand Content Manager for Sasaki and Pia Cardinali, Marketing Director for CRJA-IBI Group.
Name: Sarah Laliberte
Title: Brand Content Manager
Years Involved in SMPS: 1
What was your favorite SMPS event to date?
One of my favorite events is always the annual awards gala. It’s a great opportunity to meet other members, see and celebrate the hard work of all of teams, and to have a fun night with my colleagues.
What is your favorite part about being a marketer in the A/E/C industry?
Digging into the design process with the project teams to uncover storylines is one of my favorite parts of my job. I majored in architecture but knew soon after graduation that I wanted to pursue a different path for my career. Working as a marketer in the A/E/C industry has allowed me to apply the skills I learned in school to help design teams tell their project stories.
What do you work toward in your free time?
After taking an introductory calligraphy course, I now have grand ambitions of becoming a Master Penman. Over the past year or so I’ve been testing out my creations for my family and friends which has been a fun way to explore the art.
Name: Pia Cardinali, CPSM
Company: CRJA-IBI Group
Title: Marketing Director
Years Involved in SMPS: 10
Committee: Immediate Past President
How has your SMPS membership benefitted your career?
I’ve made so many amazing connections, learned so much about this profession and myself, and found new ways to be challenged.
What advice would you give to someone considering joining SMPS?
Do it! You won’t regret becoming part of this amazing group of people, but you might look back and regret the missed opportunity.
You’re a new addition to the crayon box. What color would you be and why?
Light blue. It’s interesting and energetic. It goes with a lot of other colors. It is the color of the sky on a perfect day.
If you are interested in being featured in an upcoming spotlight or would like to nominate a member, please reach out to Paul Garabedian, SMPS Boston Communications Committee Member, at email@example.com or Kaytee Casey, SMPS Boston Blog Manager, at firstname.lastname@example.org.