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SMPS Boston March Member Spotlights

SMPS Boston is committed to providing extreme value to our members. Our Member Spotlight Blog serves as a platform to welcome New Members to SMPS Boston and highlight our established members within the A/E/C community. March’s Member Spotlights include Sarah Laliberte, Brand Content Manager for Sasaki and Pia Cardinali, Marketing Director for CRJA-IBI Group. 

Member Information:

Name: Sarah Laliberte

Company: Sasaki

Title: Brand Content Manager

Years Involved in SMPS: 1

What was your favorite SMPS event to date?

One of my favorite events is always the annual awards gala. It’s a great opportunity to meet other members, see and celebrate the hard work of all of teams, and to have a fun night with my colleagues.

What is your favorite part about being a marketer in the A/E/C industry?

Digging into the design process with the project teams to uncover storylines is one of my favorite parts of my job. I majored in architecture but knew soon after graduation that I wanted to pursue a different path for my career. Working as a marketer in the A/E/C industry has allowed me to apply the skills I learned in school to help design teams tell their project stories.

What do you work toward in your free time?

After taking an introductory calligraphy course, I now have grand ambitions of becoming a Master Penman. Over the past year or so I’ve been testing out my creations for my family and friends which has been a fun way to explore the art.

Member Information:

Name: Pia Cardinali, CPSM

Company: CRJA-IBI Group

Title: Marketing Director

Years Involved in SMPS: 10

Committee: Immediate Past President

How has your SMPS membership benefitted your career?

I’ve made so many amazing connections, learned so much about this profession and myself, and found new ways to be challenged.

What advice would you give to someone considering joining SMPS?

Do it! You won’t regret becoming part of this amazing group of people, but you might look back and regret the missed opportunity.

You’re a new addition to the crayon box. What color would you be and why?

Light blue. It’s interesting and energetic. It goes with a lot of other colors. It is the color of the sky on a perfect day.


If you are interested in being featured in an upcoming spotlight or would like to nominate a member, please reach out to Paul Garabedian, SMPS Boston Communications Committee Member, at or Kaytee Casey, SMPS Boston Blog Manager, at

Paul Garabedian


Paul works for ELLANA Construction Consultants as a business development associate. Although still new to the commercial construction industry, Paul grew up on construction sites. His father was a residential general contractor and carpenter and following in his footsteps, Paul took his first job working with his father on construction projects. Paul decided to make a career change and transition into the commercial AEC industry in 2016. Having already met so many amazing people, Paul is looking forward to continuing to learn and grow his knowledge in the industry.

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