Branding / August 17, 2020
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Imagine this scenario: a principal of your firm sees an article or press release about a recently completed project, one which your firm served as a sub-consultant on the design and construction team. The news item credits only the architect and construction manager, prompting the principal to ask why your firm wasn’t mentioned. As a sub-consultant that typically works for a prime consultant on a project, your firm may recognize this as a frustrating and all too common occurrence. However, it doesn’t have to be this way: sub-consultants can still enjoy well-earned publicity if they approach public relations (PR) with the same collaborative team effort as the project itself.
We all know that projects aren’t won, designed, and constructed by one firm alone. It’s a collaborative dynamic between the architect, general contractor, and subcontractors to bring a client’s project to fruition. The same cooperative mindset should be applied to marketing and public relations. Coordinating a team-based approach to PR is a win-win for everyone: it tells a more comprehensive story of the project, provides recognition for specialty disciplines, and generally yields better results than one firm going it alone.
The key to this PR approach is working together with other project team members to devise a mutually beneficial strategy, share project information and content creation responsibilities, and offer everyone a review of publicly distributed materials. Here are some ways for sub-consultants to participate in project team PR:
All project team members want to receive recognition for their role on a project. Coordinating a team-based approach to PR can help sub-consultant firms increase their chances for PR success.