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Build Business 2018: In With the New

SMPS Boston is proud to offer a scholarship to attend Build Business, the SMPS National Conference. Sarah Hiers was a recipient of this year’s SMPS Boston Build Business Scholarship, which covers the full cost of registration.

Build Business 2018 was hosted in sunny San Diego and it was an absolute privilege to be a part of. I had never attended an SMPS conference prior to this one, and I did not know what to expect going into it. My SMPS experience thus far has been volunteering with the Special Events committee and attending events throughout the year, and while I love the networking opportunities and connections I have made so far in the Boston chapter, I was excited to learn something new and focus more on the knowledge and skills side of being a marketing professional.

On the very first day of the conference I attended the New Attendee Orientation and was blown away by the number of first-time attendees. People came from all over the country to this conference and I even met people from Hawaii and Alaska! In the New Member Orientation they encouraged us to step out of our comfort zones, be friendly, and try something new. We were also given an accountability partner who we were to email when the conference was over and highlight three things that we wished to accomplish or implement once we returned home from Build Business 2018. My three goals were:

  1. To use Google Analytics to analyze where website leads are coming from, identify trends in our customer base, and use the enhanced features to optimize our web content.
  2. To develop a cohesive marketing strategy along with monthly and quarterly plans in order to increase our reach on all platforms such as website, social media, and email marketing.
  3. To implement a more targeted LinkedIn approach that utilizes the site’s available features such as ads and product pages, to get more traction from that particular social outlet.

One of the things that we were consistently encouraged to do throughout the conference was to step out of our comfort zones and typical ways of thinking. We were asked to take a new look at the “norm” and see what other solutions or methods might exist. This theme of trying something new was consistent throughout the entire conference and was really brought home when SMPS unveiled their new logo and website design on the final day of the conference.

This rebranding was nearly two years in the works and went through a litany of reviews before it reached its final design. SMPS led member and board interviews, brand voice and identity development sessions, extensive web research efforts, and design and development workshops in order to produce this design, which they hope will help propel SMPS through its 45th year and beyond. The unveiling was even accompanied with special cookies with the new logo on it!

What’s even more exciting is that national SMPS’ re-branding effort actually coincides with our very own theme for this year which is “Shake Things Up.” SMPS Boston’s trend awareness is one of the many things that makes our chapter so great. Along with being one of the largest chapters, we are also one of the most engaged and involved. There were many people from the Boston chapter that attended Build Business 2018 and it was great to see familiar faces as well as new ones.

Sarah Hiers

Author

Sarah Hiers is a Marketing and Communications Specialist at Donnegan Systems, Inc.

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