Content Marketing / February 26, 2020
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Back in April, SMPS Boston hosted a Marketing Boot Camp, an all-day workshop covering a variety of useful topics we AEC Marketers can utilize in our careers. In the event you missed it, I’ve got you covered with some of the takeaways from each session.
The morning kicked off with Katie Martell’s keynote: The Curse of the Consideration Set. A self-styled “unapologetic truth teller”, Katie’s passion for Lady Gaga served as a creative example how we constantly need to reinvent ourselves to stay relevant and stand out (Meat Dress anyone?).
Key takeaways from The Curse of the Consideration Set:
Next, Jen Hebbletwaite’s Writing Champions: Graceful Editing and Proofreading was a highly-energized and animated lesson, complete with helpful worksheets. Jen emphasized:
To finish the morning, Valerie Puchades offered her tips on Networking for Introverts. Valerie used the power of chocolate to step out of her comfort zone to network and eventually became the SMPS Boston Chapter President! Valerie’s process included:
Valerie wrapped up the session with some general tips including:
After lunch, Lauren Dewey presented Digital Door to Door: Social Media as a Brand Builder and Outreach Tool. Lauren stressed the importance of engaging your audience and to let that engagement grow your reach. She utilized her experience at National Development to showcase relevant examples, both good and bad. Some of her tips included:
Finally, Jenessa Durrani launched into Understanding Your Disc Profile for Relationship Building. The session began with a social experiment. Each table was provided with a pack of index cards and instructed to build the tallest tower using them. The way the teams creatively built the towers showcased our personality types. Two tables utilized other items (water bottles, drinking glasses) on their tables to make their towers taller while my table “stuck to the rules” using just the index cards. Jenessa then explained the behavior traits in the DISC profile and how, for example, our table exhibited traits of more Cautious people.
DISC stands for:
Dominance/Decisive – Values “just the facts”, result-oriented, likes challenges and winning, driven/determined
Influence/Interactive – Enthusiastic, collaborative, values social recognition and group activities
Stabilizing/Steadiness – Calm, patient, values cooperation, supportive, stable
Cautious/Compliant – Values quality work done right the first time, analytical, likes independence and learning new things
I learned that I’m a High-D/C personality. (Apparently my type isn’t supposed to exist, but to paraphrase the words of House Mormont from Game of Thrones, “Here I Stand”. )
Jenessa explained how different personality types have different ways of expressing themselves and how knowing the profile of co-workers can help one navigate how to interact with that person. It definitely helped me figure out how to successfully interact with different people in my office. If you haven’t taken a DISC profile test, I recommend taking a free one here.
If you found these takeaways helpful, I highly encourage registering for the next professional development event focusing on Sustainability at Bentley University!